I once read an article about biofeedback experiments. It basically said that by letting people know (through little electrodes on their muscles) when their muscles were actively tensed the test subjects became able to control all sorts of normally unconscious bodily mechanisms. The simple fact that they were constantly given feedback about what their bodies were doing they could relax better, slow down their heart rate, control their blood pressure, become stronger and more flexible. It seems incredible but imagine your life without any sort of feedback. How would you have done in school without feedback? How would you learn to talk? How would you learn to walk? How would you even be able to keep yourself alive if the world wasn't constantly providing you with invaluable feedback?
Now, consider your internet business. You rely on the traffic you generate to your site right? In a brick and mortar business location is everything. Well, in an internet business traffic is everything. How are you currently generating it? How do you think that's working out for you? Is it possible that you are spending a heap of time putting out links in articles, forums, and high PR sites while most of your traffic is actually comming from that little bit of SEO you did months ago? Is it possible your SEO techniques aren't getting you any traffic at all? How can you tell?
I know I'd be absolutely lost and end up wasting a large part of my days if I didn't realize that most of my traffic is coming from the forums I post on. I know exactly which forums my traffic comes from. I know how long they stay, where they click, what part of the world they come from, and what time of day gets the most hits. I also know when someone comes to my site from a search engine, and what keywords they used to get there.
So from this information I tailor my traffic generating efforts to emphasise what already works. Once in a while I'll experiment and try something new. Sometimes it works, sometimes it doesn't but I'm never left guessing.
With Web-Stat my traffic generation has become incredibly easier. I'd literally be lost without it. So how much time and energy are you willing to put into generating traffic to your site?
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